Growth Strategist

About VAAN

Vaan, A Verndale Company, is a brand and commerce agency built for the DTC era. We partner with category-defining, digitally native brands to design, build, and optimize high-performing commerce experiences where brand and conversion are inseparable. Our approach—Brand Conversion Design—blends world-class creative, rigorous UX, and deep Shopify Plus expertise to turn storytelling into growth at scale. As part of Verndale, we bring enterprise-grade thinking with the speed, taste, and performance mindset of a modern DTC growth partner.

Hi! I’m Geo, Director Of Product and Strategy at Vaan Group, a 50-person design & development agency known for crafting exceptional digital experiences across e-commerce and brand design. Our clients include household names as well as some of the most exciting brands in the D2C space.

About the Role: 

As a Growth Strategist at Vaan, you'll be primarily focused on markets in the US and Canada. You will lead the development and execution of strategic growth initiatives, collaborating with cross-functional teams to ensure success across a variety of ecommerce projects.

In this role, you will:

• Lead Strategic Discovery: Engage with clients to fully understand their business challenges, identifying growth opportunities and translating them into actionable ecommerce strategies.

• Take on Large and Small Targets:  Work closely with relevant teams to develop and pitch large scale initiatives like Loyalty or Subscription, but also smaller, potentially hyper-tailored offer design to engage key consumer segments for clients.

• Develop Innovative Growth Solutions: Create tailored, scalable ecommerce strategies that address client pain points and drive significant growth in their digital commerce efforts.

• Collaborate on Client Pitches: Partner with the sales team during client pitches, serving as the strategy expert, presenting data-driven insights, and showcasing potential solutions.

• Performance Tracking & Optimization: Continuously monitor and analyze key performance indicators (KPIs) to ensure strategies are effective. Adapt and refine approaches based on real-time data to optimize client outcomes.

• Cross-Functional Collaboration: Work closely with designers, developers, project managers, and external stakeholders to implement a strategic roadmap that aligns with the goals and business outcomes of our clients.

• Market Research & Trend Analysis: Stay ahead of industry trends, new technologies, and competitors’ strategies to ensure we provide cutting-edge solutions for our clients.

• Drive Efficiency & Scalability: Assist in scoping, ensuring feasibility, and creating realistic timelines that maximize both efficiency and profitability, leading to a seamless project delivery.

• Client Relationship Management: Build and maintain strong, trusted relationships with clients, offering ongoing insights and actionable recommendations to continuously enhance their ecommerce operations.

• Internal Subject Matter Expert: Act as a specialist, collaborating with multiple clients alongside strategists and product owners (POs).

• Drive Creative Solutions: Utilize "growth hacking" techniques to create innovative strategies in partnership with client marketing teams, delivering exceptional value.

• Continuous Improvement: Stay up-to-date with modern marketing approaches, focusing on how brands drive engagement and sales across various channels.

Key Responsibilities:

• Lead growth strategy meetings with potential and existing clients, documenting needs and proposing comprehensive, data-driven channel growth strategies.

• Design and present robust ecommerce roadmaps, covering areas like user experience (UX), customer experience (CX), design, development, and product strategies.

• Support the sales team by communicating growth strategies and collaborating on tailored client proposals.

• Stay current with ecommerce platform trends, particularly in the Shopify ecosystem, apps, integrations, and other relevant tools.

• Work closely with cross-functional teams to ensure technical alignment and feasibility of strategies.

Requirements:

• Minimum of 5 years of experience in ecommerce with a focus on Sales Strategy, Marketing/Digital Marketing and Conversion Rate Optimization (CRO).

• Expertise in growing ecommerce as a channel, with a strong ability to lead cross-functional teams.

• At least 2 years of experience in analyzing and reporting ecommerce metrics, either in-house or in an agency setting.

• Strong familiarity with ecommerce technology, tools, and practices, particularly within the Shopify ecosystem.

• Extensive experience with analytics platforms, such as Google Analytics/GA4 (Adobe Analytics experience is a plus).

• Proficiency with Google Suite (Sheets, Slides, Docs, Gmail).

• Experience working across multiple projects/engagements with varying timelines.

• AI & Emerging Tech: Experience evaluating AI tools (personalization, search, CX automation, etc.). Separate hype from real business value. Identify opportunities to improve conversion, retention, and operations

Nice to Have:

• 3-4 years of experience managing analytics implementation for ecommerce brands.

• Experience with SEO/CRO strategies, as well as Shopify ecosystem.

• Strong project management skills, with certifications like Certified Scrum Product Owner being a plus.

• Bachelor’s degree in a related field (e.g., Marketing, Business, Design).

What We Value:

• Strategic and analytical thinking, with the ability to translate complex client needs into clear, actionable growth strategies.

• Strong communication and presentation skills, capable of building trust and delivering insights that resonate with clients.

• Ability to manage multiple projects and timelines, ensuring efficient delivery and high-quality outcomes.

• Passion for staying up-to-date on ecommerce trends, tools, and best practices, particularly within the Shopify ecosystem.

Other Things You Should Know:

• This is a temporary to permanent position (3-month trial contract to start)

• This position requires approximately 40 hours/week commitment

• Salary commensurate with experience

• Excellent written and verbal English skills

• This is a fully remote position, but the candidate must be able to accommodate working hours in the U.S. time zones for some hours of the day

  Benefits after the third month of employment: 

• Once per year the entire team meet in one place (all the costs will be covered by the company)

• 500 us for equipment 

• 20 days PTO

• 10 holidays from your country of residence (you choose which ones) 

• Bonus depending on the performance of the company

Recruitment process

• HR interview

• Technical interview with the Growth strategist Lead

• Interview with the Product and Strategy director

• Cultural fit interview

If you’re excited about joining a fast-growing agency and using your technical expertise to drive client success, we’d love to hear from you!